Tag Archives: Los Angeles Kings

The City of Santa Clarita Announces “The Cube” as the New Name of the Former Valencia Ice Station, Slated to Open Spring 2021.

City-Owned Ice Rink Anticipated to Open This Spring.

Santa Clarita, Calif. – Following months of renovations and preparation for a grand reopening, the City of Santa Clarita-owned ice rink has a new name and brand. The Cube – Ice and Entertainment Center is anticipated to open to the public in Spring 2021.

“We wanted a name that would be catchy and also appropriate to cover the wide range of uses The Cube will play host to,” said Santa Clarita Mayor Bill Miranda. “Of course, The Cube will offer residents and visitors an unrivaled place to participate in hockey, figure skating, curling, recreational skating and more. It will also be a new entertainment hub with space to host conventions, conferences, non-profit events, business mixers, concerts, sports competitions, banquets and more. The new unique logo and branding elevate The Cube’s reputation and will attract users from throughout the Southern California region.”

The new identity for the Cube takes inspiration from carved ice block sculptures and features cool, crisp icy blues inside a clean, minimalist design to give off a welcoming, friendly, crisp and “cool” vibe that is versatile enough for a variety of purposes, which it will soon host. In February, the City awarded a contract to the Los Angeles Kings and American Sports Entertainment Company (ASEC) for the operation of The Cube, which is located at 27745 Smyth Drive. The Cube is owned by the City but will be operated by ASEC in partnership with the LA Kings.

Business sponsorship opportunities are available at The Cube, which is anticipated to see an annual attendance of more than 500,000 visitors. In addition to naming rights for The Pond, Olympic and NHL rinks, interested businesses can purchase wall banners, dasher board signage and even sponsor The Cube’s Zambonis with a custom wrap. For more information on sponsorship opportunities, please contact Chris Page at cpage@santa-clarita.com.

Since being acquired by the City in Fall 2020, The Cube has undergone a number of renovations, including technology system upgrades and interior and exterior branding changes. The City also completed repairs to the facility’s roof and cooling system, restored skate surfaces, upgraded plumbing fixtures, updated fire safety systems and more to ensure The Cube meets high safety standards.

Renovations are anticipated to be completed in March, and a grand reopening date will be announced at a later date.

Los Angeles Kings, ASEC to Operate Santa Clarita’s City-Owned Ice Rink.

Final Touches Applied to Revamped Ice and Entertainment Center.

Santa Clarita, Calif. – The City of Santa Clarita has awarded a contract to the Los Angeles Kings and American Sports Entertainment Company (ASEC) for the operation of the City-owned ice rink, located at 27745 Smyth Drive in Valencia. The former Ice Station was purchased by the City in fall 2020 and is currently undergoing renovations to update the aesthetics and ensure the facility is safe and systems are functional prior to reopening this spring. The facility is owned by the City but will be operated by ASEC in partnership with the LA Kings.

“We are thrilled to have ASEC and the LA Kings managing our ice facility,” said Santa Clarita Mayor Bill Miranda. “The name recognition, experience and expertise will ensure a top-notch operation that our local youth hockey clubs, figure skating teams, curling competitors and recreational skaters will all enjoy once the doors reopen. We look forward to announcing the new facility name and opening date in the coming weeks – and look forward to welcoming the community back to this Santa Clarita landmark.”

ASEC was founded in 2006 and is the largest owner/operator of ice skating and indoor sports facilities in the United States. ASEC owns and/or operates more than 20 facilities, including the Toyota Sports Performance Center in El Segundo, which is home to the LA Kings.

“The Santa Clarita community has a great tradition of supporting hockey and all ice sports and today’s announcement is the next critical step to continue and expand upon that mission,” said Kings President and Hockey Hall of Famer Luc Robitaille. “ASEC and the LA Kings are committed to playing a key role in the next chapter of growing the game of hockey in particular, as well as inspiring the next generation of athletes in our community.”

Brad Berman, President of ASEC, added, “We are excited for the opportunity to expand our relationship with the Kings and execute the City of Santa Clarita’s strategic vision for this important community asset. We will work tirelessly to enhance all aspects of the customer experience, integrate operating efficiencies and ensure the long-term sustainability of the City’s ice and entertainment center.”

Since being acquired by the City, the ice rink has undergone improvements to the facility itself, as well as technology system upgrades and interior and exterior branding. Renovations have included repairs to the facility’s roof and cooling system, restored skate surfaces, plumbing fixture upgrades, fire alarm updates and more. Upgraded lighting and sound equipment will enhance the experience for ice rink users, while high-speed public internet access has also been added.

Renovations are anticipated to be completed in March, and a grand reopening date will be announced when the facility is able to open under applicable public health orders.