Academy Museum and the Haas Brothers Announce Limited-Edition NFT Inspired by the Museum’s Academy Museum Pillar Award, the Future of Cinema Gallery.

Los Angeles, Oct. 20, 2021—Bill Kramer, Director and President of the Academy Museum of Motion Pictures, today announced that Los Angeles-based artists Nikolai and Simon Haas will issue limited-edition NFTs to benefit the Academy Museum’s access, education, and programming initiatives. The NFTs will be available via an OpenSea auction from October 20 to 25, 2021.

The design of the Academy Museum/The Haas Brothers NFTs is inspired by the Academy Museum Pillar Award, also created by The Haas Brothers, which references the museum’s soaring sphere building and the iconic gold of the Oscar®. This award is presented annually at the Academy Museum Gala to a philanthropist or philanthropists who have meaningfully supported the museum. It was first awarded to Academy Museum Campaign Chairs Bob Iger, Annette Bening, and Tom Hanks at the Academy Museum Opening Gala on September 25, 2021.

The Academy Museum/The Haas Brothers NFTs are moving renderings of the Pillar Award combined with marquee quotes by film industry leaders sourced from The Future of Cinema gallery, the exit gallery in the museum’s three-floor core exhibition Stories of Cinema. Each quote is minted in five different colors. The first grouping to be issued—comprising five NFTs—will feature a quote from actor Whoopi Goldberg that reads, “The future of cinema is in your hands now.” Other editions of the NFT will feature quotes from additional filmmakers and film artists including Howard Berger, Effie T. Brown, Sid Ganis, and R.J. Kizer.

Bill Kramer said, “We are thrilled to be working with Niki and Simon Haas on both the Pillar Award and on our first NFTs. Their work brilliantly embodies the optimism, beauty, and bold storytelling found at the Academy Museum. The Haas Brothers are dynamically envisioning our gallery, The Future of Cinema, in a new way—and supporting activities that are vital to our own future as an institution—by reimagining the Pillar Award in the forward-looking medium of NFTs.”

“Designing the Pillar Award represented an opportunity to pay homage to the film industry’s rich history and express our reverence for an art form which continues to change the world,” said The Haas Brothers. “Film as a medium is, at its core, fiercely experimental. We have looked to film as a touchstone for our own practice, holding its embrace of new media and experimentation as a guiding principle for artmaking. We are proud to carry this ethos into the newest medium of all, NFTs, with a digital Pillar Award whose existence is a testament to the power of curiosity and the relentless pursuit of storytelling. We are proud to collaborate with the Academy Museum on this opportunity.”

ABOUT THE HAAS BROTHERS
Since founding The Haas Brothers in 2010, twin brothers Nikolai and Simon (b. 1984; Austin, TX) have upended conventional boundaries and hierarchies between and within creative fields. The ethos of their studio is to define themselves by what they stand for rather than what they are in opposition to; what to some resembles rebellion and irreverence is in fact full-hearted curiosity and excitement for the endless modes of self-expression. The Haas Brothers embrace art, craft, and design in equal measure—approaching art like filmmakers with a goal of transporting viewers into a reality of their creation by any means necessary. With an emphasis on felt-sense and a voracious appetite for new mediums with which to express themselves, The Haas Brothers process their experience of the world and make manifest a fantasy-rich world of their own.

Their first solo museum show opened at The Bass Museum of Art in 2018 and their work is held in the collections of the Metropolitan Museum of Art, the Los Angeles County Museum of Art (LACMA), and the Rhode Island School of Design Museum. In 2019, they were the recipients of the Arison Award given by the YoungArts Foundation. The Haas Brothers are represented by Marianne Boesky and United Talent Agency. They live and work in Los Angeles.

IMAGES: The Future of Cinema NFT renderings, 2021, Courtesy The Haas Brothers

ABOUT THE ACADEMY MUSEUM
The Academy Museum is the largest museum in the United States devoted to the arts, sciences, and artists of moviemaking. The museum advances the understanding, celebration, and preservation of cinema through inclusive and accessible exhibitions, screenings, programs, initiatives, and collections. Designed by Pritzker Prize-winning architect Renzo Piano and Renzo Piano Building Workshop in collaboration with Gensler as executive architect, the museum’s campus contains the restored and revitalized historic Saban Building—formerly known as the May Company building (1939)—and a soaring spherical addition. Together, these buildings contain 50,000 square feet of exhibition spaces, two state-of-the-art theaters, an education studio, restaurant, retail store, and beautiful public spaces.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.