UNIVERSAL CITY, Calif., March 11, 2013 /PRNewswire/ — Universal Studios HollywoodSM announces the much-anticipated arrival of “Despicable Me Minion Mayhem,” a 3D Ultra-HD movie motion-simulator adventure. Universal Pictures and Illumination Entertainment’s worldwide blockbuster Despicable Me will come to life in Hollywood in an attraction modeled after the one in its sister park, Universal Orlando Resort® – with the addition of a few surprises unique to the Entertainment Capital of L.A.SM
“Based on the consumer feedback at our sister park, we expect the ‘Despicable Me’ ride experience to be a popular, family-friendly attraction for Universal Studios Hollywood. The ride continues the story line of the main characters from the blockbuster film through all-new 3D Ultra-HD animation, together with an interactive ride vehicle system,” said Larry Kurzweil, President and Chief Operating Officer, Universal Studios Hollywood. “In ‘Despicable Me Minion Mayhem,’ our guests will experience the hilarious and heartwarming characters of the beloved film in a whole new way.”
The fully immersive experience will debut in 2014 with the loveable cast of leading characters that have captured the laughter of audiences worldwide: super-villain Gru, his adorable girls (Margo, Edith and Agnes) and the unpredictably hilarious Minions.
“The ‘Despicable Me Minion Mayhem’ attraction at Universal Studios Hollywood will continue to push the creative envelope with its exceptional show content, sight gags, special effects and 3D digital animation. The exterior treatment will feature even more thematic and colorful creative touches that will literally place park guests inside Gru’s world,” said Mark Woodbury, President, Universal Creative.
Guests will experience whimsically themed queues, preshow videos and comedic dialogue that set up the fundamental plot: Gru schemes to create more mischievous Minions from human recruits.
Guests will be transported into Gru’s house as they meander through his living room and encounter visual elements as seen in the film – including the moon-shrinking SR-6 shrink ray – while they zig zag through a zany adventure featuring Gru’s super-villain laboratory. The exciting journey continues as they swerve, bounce and plunge to get through the frantically humorous Minion training mission while donning specially designed 3D Minion goggles. Fun and frolic continue in a post-show dance party where Minion walkaround characters invite guests to strut their stuff in an impromptu Minion-inspired dance party.
“Despicable Me Minion Mayhem” was produced in collaboration between Universal Creative and Illumination Entertainment, and was recently honored as Best Animated Special Production at the 2012 Annie Awards, which recognizes Outstanding Achievements in the field of Animation.
Universal Studios Hollywood SM, The Entertainment Capital of L.A.SM, includes a full-day, movie-based theme park and Studio Tour; the CityWalk® entertainment, shopping and dining complex, the Universal CityWalk Cinemas, the “5 Towers” state-of-the-art outdoor concert venue, and the Gibson Amphitheatre concert and special event arena. World-class rides and attractions include the intense, award-winning ride, “King Kong 360 3-D” on the famed behind-the-scenes Studio Tour, “The Simpsons RideTM,” “Revenge of the MummySM —The Ride” indoor roller coaster and “Jurassic Park® —The Ride,” as well as the award-winning, critically acclaimed mega-attraction, “Transformers™: The Ride—3D.”
By Universal Studios Hollywood
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Sacramento, CA – Gov. Arnold Schwarzenegger today delivered remarks at the Sacramento finish line of the 2008 Amgen Tour of California. This is the third year for the Amgen Tour of California, an internationally sanctioned, professional cycling road race involving 136 riders from 27 countries.
with her 1952 wedding dress and concluding with the suit she wore for President Reagan’s funeral in June 2004.In recounting the Reagan story – starring two star-crossed lovers whose biggest double-billing played out on the world stage for all to see – Russ Jenkins, exhibit designer and owner of WRJ Design Associates LLC was on hand to give visitors an early glimpse of Nancy’s collection.“She was a tremendous example of a first lady,” Jenkins said as he thumbed through the pages of a pictorial book that is currently available for purchase at the Library. The colorful book puts into context many of the fashions that will be on display for the duration of the exhibit which runs through Nov. 10, 2008.“The public will be able to see the beauty of her gowns that she wore during their travels and wonderful dinners,” explained Jenkins, of Nancy’s carefully preserved and donated cache of Tulle, satin, gabardine and lace. “The dresses are absolutely spectacular and show the history and legacy of Mrs. Reagan,” he added.If fashion can be defined as a universal language of who we are and where we are going, then Nancy Reagan spoke it fluently – and with a radiance and grace that defined a presidential legacy. Indeed, Nancy’s timeless style during the Reagan years of the 1980s may well have served as an elegant reflection of her husband’s magnanimous optimism. “We are creating a nation once again vibrant, robust, and alive,” President Ronald Reagan once said during his second inaugural address on Jan. 21, 1985. Through it all, polished and poised, Nancy – whose charming allure never ceased to captivate her iconic husband throughout their 52- year marriage – was always by his side. Jenkins’ WRJ Design Associates LLC, is a New York firm that specializes in exhibition design. Jenkins explained that Imagery and architectural elements resembling the White House will carry the audience through the exhibit and highlight milestones of history. The exhibit will focus on Nancy’s duties as first lady, her philanthropic endeavors and the love story that she and the president shared. The glamorous and often poignant exhibit opened amidst a celebrity-studded private gala reception on Nov. 8 in Simi Valley. Diane von Furstenberg served as master of ceremonies appearing with such luminaries as James Galanos, Carolina Herrera and Oscar de la Renta. Jenkins noted that the first lady’s collection includes pieces by Galanos, Herrera, de la Renta, Geoffrey Beene, Bill Blass, Valentino Garavani, Adolfo and Yves Saint Laurent. “Through her generosity in donating most of her closet, Mrs. Reagan has given us a wonderful opportunity to understand her role of representing our country. She was a tremendous first lady,” Jenkins said. “The display also showcases the incredible talent of the American fashion designer, while reflecting Mrs. Reagan’s taste of eye for style,” Jenkins said, noting that in 1988, the Council of Fashion Designers of America bestowed its Lifetime Achievement Award upon Nancy Reagan. In a written statement, the former first lady and actress, who went on to become an icon of American couture fashion at its finest, expressed her gratitude for the privileges she enjoyed during her White House years. “I am delighted that these designers are being recognized for their incredible talent. It was an honor to wear each of these pieces, and every gown, dress and suit brings back wonderful memories; moments in my life that I will remember and cherish forever.”